Sketching has never really been my thing. 😅 But this time, I decided to start with a rough sketc...Sketching has never really been my thing. 😅 But this time, I decided to start with a rough sketc...
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But this time, I decided to start with a rough sketch instead of opening Figma.
I gave ChatGPT my messy little pet-brand sketch and said: “Turn this into a brand.”
And honestly… it understood the assignment. 😂
From a few random lines → to a full Pewo brand direction:
🐾 Logo + visual identity
🎨 Color palette + typography
📦 Packaging + product mockups
☕ Cups, bags, boxes & pet products
🐶🐱 Even a content card with the dog + cat
The funny part?
The sketch was bad. The idea wasn’t.
Sometimes you don’t need a perfect starting point you just need to get the idea out of your head.
Would you trust your terrible sketch to ChatGPT? 👀
B has more life to it, that wing gradient gives it some motion the flat mark in A doesn't have. Are you pricing these as one-off logo packs or is there a bigger identity system behind them?
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.
The two directions make the comparison easy to understand, and the editorial option feels especially aligned with a chess club’s sense of heritage and focus.