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A surreal nature-inspired advertising concept that places a Starbucks cup within a lush tropical jungle environment.
The composition creates a strong visual connection between the product and the natural world through dense vegetation, tropical fruits, moss, warm sunlight, and rich green tones. The oversized cup acts as the hero element, while the surrounding organic textures create depth and an immersive atmosphere.
The warm sunlight and vibrant greenery communicate freshness, nature, and an exotic escape, transforming a simple product shot into a cinematic advertising scene.
Role: Art Direction · Digital Compositing · Advertising Design
Focus: Product Presentation · Photo Manipulation · Lighting · Composition · Visual Storytelling
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I designed the packaging to capture the warm, welcoming feeling of a coffee café. The earthy brown palette, coffee-bean illustrations, café-inspired typography, and takeaway cup create a visual connection with the café experience. The goal was to make the packaging recognizable at a glance, so customers can instantly associate the colors, graphics, and overall look with the Morning Roast café brand.
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