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Menswear AI Editorial —Ralph Lauren Spec Campaign
A self-initiated spec project exploring what AI-generated menswear imagery can look like when the brief is treated seriously.
Sharp model direction, intentional lighting, and fabric detail that holds up at hero image scale.
Three shots across two setups: studio portrait and lifestyle. Built entirely using AI and using detailed scene and lighting direction. No post-production filters.
The goal was simple, make something a real brand could drop on their website tomorrow.
This is the gap I close.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Keon Branding 🔥
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I created a sharp visual identity with bold typography, minimal brand elements, and a sleek digital-first direction designed to work across apparel, footwear, product visuals, and online presentation.
#branding #apparel #logo #fashion #guidelines #graphic_designer
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Working on branding for a Live streaming Infrastructure provider.
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Could video transformation become more important than video generation?
I tried Google's latest video model, Gemini Omni, using my own footage as input and asked it to transform the scene from warm lighting to a cool blue mood, and then to bright studio lighting.
As someone who loves Nano Banana, I had pretty high expectations for this.
And I have to say, I think it did a surprisingly good job.
The consistency wasn't perfect, but it managed to preserve most of the original scene while changing the mood and lighting.
Being able to explore multiple moods from the same footage could be a powerful tool for storytelling.
Sharing my process in the comments.
What's the first thing you'd try with this?
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