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Project Title: XSTRIDE — High-Performance Athletic Brand Identity
Project Overview:
High-energy, dynamic brand system designed for XSTRIDE, a modern performance sportswear and athletic brand.
Key Deliverables:
Action Logo Emblem: Dynamic runner mark built to communicate movement, speed, and energy.
Visual Style: High-contrast electric orange and dark slate palette with bold geometric grid patterns.
Product & Apparel Mockups: Water bottle branding, gym apparel prints, business cards, and mobile UI assets.
Tools Used: Photoshop, Illustrator, Figma.
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Sirby | Modern Logo & Visual Identity
A recent branding project focused on creating a distinctive and modern identity for Sirby.
The visual direction combines a bold blue color palette, a memorable custom symbol, and clean typography to create an identity that feels contemporary, professional, and adaptable across digital applications.
My Approach:
I focused on creating an identity that would be:
Memorable — a recognizable symbol with a simple visual structure.
Modern — clean typography and a contemporary color direction.
Versatile — designed to work across digital and brand touchpoints.
Consistent — establishing a visual foundation that can grow with the brand.
Deliverables
Logo Design • Visual Identity • Typography • Color Direction • Brand Presentation
The result is a clean and confident identity designed to give Sirby a recognizable visual presence.
Project Type: Brand Identity / Logo Design
Role: Graphic Designer & Brand Identity Designer
Love this branding.
If I ever open a restaurant this is the type of branding I'd want(not loud , just simple enough to carry the message)
The fork doubling as the K's leg and the flame standing in for the ampersand means the wordmark explains what the place cooks before anyone reads it — more load-bearing than the maroon-and-cream palette people usually praise first.
I’m working on the packaging for PLOP, a playful sparkling fruit drink, and I’ve been experimenting with the front-of-can layout.
Which one feels stronger?
26 voted
59%
18 voted
41%
44 votes
Closed
Option B looks much better. The one with the Plop placed on the side just doesnt feel right