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A reference in good gastronomy, Empório Santa Maria offers a pleasant environment for shopping in São Paulo. A unique place that brings together harmony and satisfaction, a wide range of special imported products, as well as a bakery, rotisserie and confectionery with fresh products made in-house. Quality and service are our differentials! We believe that life should be celebrated every day!
The idea for the layout of the packaging was to convey the classic, traditional and vintage essence of the product, with feelings of nostalgia, elegance and quality, providing consumers with a unique experience when buying and giving at Easter. Using fun and light colors reminiscent of Easter, including illustrations of rabbits and elements that have the specific trait of the artist Carol Coura, and that fit perfectly with the project.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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I just joined Contra and I’m still figuring out how things work around here, so I thought I’d introduce myself instead of quietly lurking.
I’m Mariya, founder, strategist and lead designer behind Mariya Design. I’ve worked internationally since 2015, and today I run a boutique branding studio focused on brand identity systems for premium and luxury-led brands.
Most of my work sits somewhere between identity, packaging and the wider system around them. I’m particularly interested in what happens after the logo: how typography, color, packaging, digital applications and brand rules actually hold together as the business grows.
One project I’ve been revisiting recently is SAE-REN, a premium beauty and wellness identity system. I’m currently rebuilding some of my case-study presentation system, so it felt like a good one to share here first.
And since I’m genuinely new to Contra, I’d love to hear from people who have been active here for a while:
What actually helped you become part of the community here?
Was it sharing work regularly, joining conversations, applying to opportunities, or something else entirely?
Any early mistakes worth avoiding are welcome too.
great designs..
Everyone wants their brand to look "premium" but almost nobody can define what that actually means.
In crowded industries like digital marketing, premium is the absence of noise. Every unnecessary element is removed until what's left earns trust on sight and can be immediately recognized.
Designing Nyxora meant understanding that trade-off and building for legacy.
The identity needed to feel current enough to compete with the top agencies out there, but grounded enough that a client would hand over a real budget without hesitation.
The result is an identity built on purpose, one designed to earn trust before it earns attention.
Case study: https://rb.gy/hy6hs1
Nice
Brand identity and logo design collection. Developed strategic, versatile logos from initial conceptualization to final vector delivery, ensuring strong visual hierarchy and adaptability across digital and print media.
The typography system is doing a lot of work here—the Montserrat weight progression keeps the identity flexible while the saturated gradient gives it a memorable signature. Strong balance between strategy and real-world applications.