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Redesigned and rebuilt Johnson Capital's site in Framer on an accelerated 1-month timeline. The tricky part was threading institutional credibility through a more contemporary, fintech-inspired look instead of just making it "modern for modern's sake."
Stack: Framer for the build, with some Claude-assisted development work along the way.
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I just launched the brand and digital identity for Totipotent Capital's $50M Fund II raise. The objective was to build an institutional presence for their healthcare and life sciences focus without defaulting to generic fintech layouts.
Over eight weeks, I designed the complete visual system and built the site in Framer. The identity features a custom hub-and-node logomark and an Indigo Violet accent drawn from scientific imaging. For the web build, I went with a near-black editorial direction, using Sora for display and Geist for body copy.
I structured the CMS so the team can manage new investments and insights without touching code, and built out dedicated contact paths for investors and founders. The new site is already hitting a 17% portfolio click-through rate.
You can view the full case study and Framer build here: Totipotent Capital: Brand & Digital Identity for Health VC.
Live Site: https://www.totipotent.vc/
I've been meaning to share this project for a long time. Check it out
One rule ran through the entire system: nothing is allowed to look staged.
No posed portraits. No golden hour. No camera-facing smiles.
If a companion wouldn't do it for a real traveler, the brand doesn't do it either.
Case study's up
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