I built a lead management automation in Zapier that automatically routes new leads to the right team member the moment they're added to HubSpot.

When a new contact is added to a list in HubSpot, the Zap splits into three separate paths based on the lead's specific need — one path for leads interested in website building, one for spreadsheet/data tool interest, and one for CRM capability interest. Each path runs its own condition check, then instantly notifies the correct specialist via a dedicated Slack channel message, so the right person picks up the lead immediately instead of it sitting in a shared inbox waiting to be manually assigned.

This turns a manual "who handles this lead" decision into an instant, rule-based handoff — cutting response time and making sure no lead sits unclaimed because no one noticed it come in.