Transform Your Sketch into 4 Unique SVG Illustrations

Transform Your Sketch into 4 Unique SVG IllustrationsTransform Your Sketch into 4 Unique SVG Illustrations

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Atelier Binti

• Apr 12

Upload a hand-drawn sketch and a brand reference image. From the Hand returns four production ready SVG illustrations in distinct rendering styles. Each one drawn from your sketch, styled to your brand. The four main cultural presets are registers brands can use for a scalable illustration system across different use cases: 1. Brand identity extensions

2. Campaign asset generation

3. Design system illustration libraries

4. Concept testing before commission

5. Seasonal and content-at-volume work Examples below.

Try it here: app.flora.ai/techniques/from-the-hand

Brand Design Art Direction Creative Direction FLORA floratechnique

Atelier Binti

• 1d

Workflow and some use cases:

Atelier Binti

• 1d

The Marvelous Mrs. Maisel is one of my favourite shows. Midge is layered in a way I find genuinely fascinating. I used my Flora technique to imagine a few versions of her under the brand identity extension use case.

-in the dark

-in ballet

-in jazz

Atelier Binti

• 7m

Stress tested my From the Hand Flora technique with Atelier Binti's own identity sketches as part of my design system illustration libraries use case. There's something uncomfortable and clarifying about running your own work through your own tool.

Two things I didn't expect...

Sam Stoof

pro

• Apr 8

Latest Shots.

Brand Design Logo Design Illustration Adobe Illustrator Adobe Photoshop Figma

Gabriele Mainente Martinez

pro

• Apr 9

Super cool!

Teresa Patinha

• Apr 8

Designing Tapea Madrid: a project to bring people back to Madrid's classic tapas bars.

Brand Design Graphic Design Adobe Illustrator Adobe Suite

Daniel G Bright

max

• Apr 8

The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.

If they're saying anything that contradicts the homepage, the brand is already losing deals.

I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.

The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.

We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.

Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.

Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.

Web Design Brand Design Brand Strategy