Exploring a new creative direction for Action Bitters.

After reviewing the original billboard, I wanted to see how the concept could be developed further through a different visual approach.

Here's the final execution of my self initiated redesign.

A little exploration of creative thinking, visual storytelling, and outdoor advertising.

Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience. Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?

Impressive :)