New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.
Heyyy everyone! π Iβm Jala, one of the Cantina Ambassadors, and Iβm excited to see what everybody creates for the Contra x Cantina Creator Challenge!
Iβm kicking things off with Episode 1 of this new rom-com, Easier Said Than Dated ππ¬ a little love, a lot of opinions, and the kind of dating advice that might have you thinking βwaitβ¦ Iβve definitely been here before.β π
Watch the pilot and tell me...who would YOU take dating advice from? π
But enough about mineee π I wanna see yours! Drop whatever youβve been cooking up in the feed! π€
The name comes from Roman military rank. The aquilifer carried the standard β the one thing the legion couldn't afford to drop.
That single word killed my first direction before I'd finished it.
No polish. No faceted stones.
Hand-cast, asymmetric pieces, tool marks left visible.
Photography went extreme macro, unretouched skin, hands gripping the face instead of posing near it.
Color system: two darks instead of one dark + accent.
#1E1E1E and #27331A let the brand shift register β campaign world to product world β without ever going light.
#D9DED4 stays structural only. Never a fill.
Motion rule on the site: diagonal masks only. No rotation, anywhere.
A spinning object reads as being shown off. This brand is about weight, not display.
Same angle, same easing, top to bottom.
One idea, held all the way through β name, object, photography, palette, motion.
That's the whole pitch for how I work.