Who we are?

Pashe Estate is a family-owned estate and craft distillery in Serbia.

We produce rakija, maintain our orchard and estate, host guests, prepare food and activities, and run the day-to-day business ourselves.

Our visitors include couples, families with children, groups of friends, private groups, and international guests looking for an authentic experience in Šumadija.

The problem

As the number of visitors grew, managing bookings became increasingly difficult.

Guests contact us through different channels, often speak different languages, and usually need help choosing the right experience before they book.

A family might want a distillery tasting for the adults, something engaging for the children, and lunch afterwards. Another group might want a private tasting or a longer estate experience.

For us, every booking also affects operations. We need to know who is coming, when they are arriving, how many adults and children are in the group, which activities they selected, what capacity is still available, and what needs to be prepared.

Because we are also busy running the estate and distillery, answering every call, message, and booking request manually is difficult and does not scale.

What we built

We built a multilingual AI concierge and booking system for Pashe Estate.

Guests can explore the available experiences manually, chat with the concierge, or speak with it directly in their own language.

The concierge helps them understand what Pashe offers, asks about their group and interests, recommends the most suitable experience, checks availability, and guides them all the way to a confirmed booking.

For the family, all bookings, guests, activities, preferences, and capacity are managed in one place.

This gives our guests a more personal experience from the very first interaction, while reducing the operational work required from us.

We are not trying to automate hospitality.

We are automating the administration around hospitality, so we can spend more time doing what matters most: producing our spirits, taking care of the estate, and creating memorable experiences for our guests.