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Advisory Board Engagement — AgriTech Startup (Advisory Board Engagement)
Project Overview:
TerraGrow AgriTech, an early-stage agricultural technology company, engaged an external strategic advisor to provide structured oversight as the business moved beyond its founder-led startup phase. The engagement centered on three priorities: establishing formal corporate governance, preparing the company's capital structure and investor communications for upcoming fundraising, and building a roadmap for cross-border market expansion.
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on Saturday i got to speak on social media & content strategy at my first IRL event 🥹
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
🌱high effort: think an edited video or designed carousel)
🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
🌱low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.
and if you're a founder or brand that needs a strategist to build a content practice you can actually sustain, you can book time with me here: https://contra.com/s/m6ZFFBev-the-consult-a-single-strategy-session
Online marketplace that connected carbon projects with carbon experts. Farmers, project developers, and renewable energy investors could list their property or project and connect with a community of specialists in carbon farming, carbon trading, and carbon finance, helping them find the right business partner.
For the launch animation, the client wanted a handmade stop motion look built from paper figures. I designed and animated the piece to capture that tactile, crafted feel while keeping the message clear and easy to follow.
Services: Motion Design, Animation, Stop Motion Style
Niiiiice work!!
The glowing circles keep the outreach cycle easy to follow on that dark blue.