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One logo redesign. One CEO out.
And it wasnt because the logo was ugly.
It was because it removed something people loved. Cracker Barrel scrapped its new logo after the backlash. The CEO who oversaw the redesign announced her exit in July 2026, and the company also fired the marketing agency behind the logo.
The lesson for every designer: a rebrand removes assets. Before you touch a logo, identify what customers use to recognise and trust the brand, and protect it. A brand isnt decoration. Its equity that customers feel they own.
Who owns a brand: the company, or the people who love it?
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Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
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My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.
I like the Clarity and neatness in your work
Exploring Two Branding Concepts
I explored two distinct visual directions for Pulp House, focusing on how color, composition, and design elements can shape a brand's identity.
This comparison reflects my approach to creating thoughtful, cohesive visuals that help businesses present their brands with confidence.
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Fun concepts, Mati!