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I developed a landing page for Bpure focused on conveying the essence of the brand — well-being, purity, and aromatherapy. I structured the layout to highlight the main products, differentiators, and benefits, creating a light and sensory visual experience.
I sought to reinforce Bpure's identity with clean images, soft typography, and intuitive navigation, guiding the user to conversion in a clear and natural way.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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I spent over a year as the product designer for Hypernative. They just raised $40M in Series B funding not long ago.
Hypernative is a real time security platform for Web3, protecting billions in assets across 60+ blockchains. The product is genuinely best in class. But when I started, the UX wasn't matching the tech.
The UI was super complex, data heavy, and required a steep learning curve. For a security platform where seconds matter, that's a big problem. If your users can't parse a critical alert instantly, the best detection engine in the world doesn't help.
So We rebuilt the experience around three pillars: clarity, actionability, and scalability.
Clarity meant redesigning the threat severity system so users could gauge urgency at a glance. Actionability meant replacing static alerts with interactive ones that included recommendations, historical context, and mitigation steps right in the UI. Scalability meant building a modular dashboard so different teams could customize the interface for their workflow.
The results were 40% improvement in threat detection response time. 30% increase in user retention. 25% reduction in false positive friction.
In complex B2B products, design is the difference between a tool people tolerate and a platform they rely on. Especially in security so if the UX creates cognitive load at the moment someone needs to act fast, you've already lost.
Perfect design
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