We stopped firefighting, we started scaling is a great line for a B2B pricing page specifically. Was that copy something the client already had, or did it come out of your own positioning work on the project?
That headline We stopped firefighting, we started scaling hits the B2B pain point so accurately. Did you handle the copy positioning for this section as well?
Solid layout, Miguel! The contrast between the clean typography and those interactive bento-style cards is crisp. Building this layout with smooth CSS grid transitions or GSAP pin scrolling would make the UX feel incredibly interactive.
Iβve reworked the case study to make the connections between the identity, packaging, and physical applications clearer.
I think this version finally strikes the balance I was looking for: explaining the design decisions and logic behind the system while making the full page a pleasure to explore.
Old or new, which version would make you keep exploring?