Sync's founder booked a white Peugeot.
A black Skoda showed up.
He built a whole rental company to end "or similar."
Then the first line people read about it said "marketplace."
Accurate word. Wrong shelf.
"Marketplace" filed Sync next to every app where strangers rent things to strangers. That shelf gets judged on one question: can I trust this?
So before we touched the identity, we moved the category.
Sync is car rental in Greece.
That one call reset everything after it.
The benchmark for finish became Avis, Hertz and Sixt.
The message came from the service: the exact car, at your door, no deposit hold.
Pink went from wallpaper to accent.
The noun you use to describe your company picks your competitors for you.
Try it: read only the noun on your homepage title. Write the three companies a buyer would compare you with. Are they the three you want to beat?
An AI workflow that reads every incoming email, sorts it into 6 categories, and takes the right action automatically.
The problem: businesses lose time and leads because customer emails are mixed with promotions, job alerts, and security emails.
What I built:
Gmail Trigger that picks up each new email
AI Text Classifier (Google Gemini) with 6 categories: Security Alert, Promotions, Jobs, Personal, Payments, and Client Inquiries
Automatic Gmail labels for every category
Google Sheets log for jobs, leads, and payments
AI information extraction for client emails (name, phone, service, budget)
AI-written reply drafts for client emails, saved as drafts so a person approves every reply
Instant Discord alerts for security, payment, and client emails
Tools: n8n, Google Gemini, Gmail, Google Sheets, Discord
This project is a working demo built on my own inbox. The same system can be adapted to any business email, such as travel agencies, event venues, stores, recruiters, and consultants.