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Arushi's avatar
Arushi G
pro
• 9h
One of the biggest pricing mistakes service businesses make on their website:
Hiding it completely.
I get the logic - "every project is custom." but here's what actually happens when there's no pricing info at all:
Your best-fit clients assume you're too expensive and leave.
Your worst-fit clients assume you're cheap and book a call.
You end up spending hours on calls with people who were never going to say yes.
The fix is simple. You don't need exact numbers. Just a starting range.
"Projects start at $ XX."
That one line filters out 80% of bad-fit calls before they ever reach your calendar.
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