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This project is a sample content mock-up created to demonstrate my approach to branding and copywriting for local businesses. The ice cream shop featured is fictional and used solely as a creative example to showcase tone development, community-focused messaging, and promotional content for small business marketing.
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👋 Hey, we’re Lynksen.
We build digital products and websites that don’t just work - they win hearts.
For 5+ years, we’ve been the go-to team for startups and brands chasing big ideas - turning raw sparks into products that fuel millions of daily clicks, swipes, and sign-ups.
We move fast, combining product thinking, clear UX, and real business needs to create smooth, high-converting products for brands ready to make an impact.
👉 Have a project idea? We are available for new projects hello@lynksen.com or DM us!
post is awesome love the person who edited it lol
I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project.
It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand.
I’d be curious to hear your thoughts on the result. 😊
As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍
🃏 Have you ever played Mafia?
Did you know it's also played professionally – with rankings, federations, and tournaments all over the world?
"Mafia" – a team psychological, turn-based, role-playing game with a detective plot, simulating the struggle of an informed organized minority against an unorganized majority.
Some time ago, I developed the identity for one of the Mafia game federations.
The logo was built around the symbolism of the game itself:
🔴 10 players seated at a round table
🔴 two teams divided by color – black (the Mafia) and red (the citizens)
🔴 the key roles: the Don leading the "black" team and the Sheriff leading the "red"
The goal was to capture the whole essence of the game in one clean mark – conveying both the drama of the confrontation and the clear structure around the table.
So which side are you on — the Mafia or the citizens? 👀
I love Mafia, although I've only played it three times in my life 😄 So I'm more of a spectator than a player)))
I really like the logo concept. It's very creative, and I love the deeper meaning behind it!
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