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This was Aligre's first waitlist page.
We partnered with the team before the product existed: positioning, audience, and the language for a category where trust is hard to earn.
What it says, even now: a guide for one of life's biggest decisions, comfortable telling you not to make it.
The waitlist is live. The rest of the platform is in progress, with us.
Stay close.
#branding #realestate #startups #brandstrategy
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs.
Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual.
A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.
Nice Job!
Amazing!
Here's your contra post content for the SideQuest Social Feed:
What if your social feed wasn't just content to scroll but challenges worth actually doing?
We designed the SideQuest activity feed and messaging system, a gamified social experience that turns friend activity into motivation, nearby events into missions, and conversations into the starting point for real-world plans.
The design problem we solved: most social apps separate discovery, activity, and messaging into three completely different experiences. The result is an app people open out of habit, not intention.
What the design does instead, three screens, fully connected:
Activity feed that shows what your friends are actually doing: Alex completed a 3.8 km morning run and earned +120 XP. Sarah joined the Sunset Rooftop Meetup at 6:30PM with 8 people. Every card has a direct action, Try Challenge or Join Event, not just a like button.
Activity detail screen that turns a 5K morning run into a complete mission brief: distance, time, XP reward, coin drop, host profile, rival challenge system, and a single Start Run CTA that removes every reason not to go.
Messages screen that connects the social layer, Meet-up 2026, Party Night, and Ronald Richards confirming tomorrow at 9PM, all organized by All, Unread, and Groups with real conversation context visible without opening a thread.
My design decision: Map, Social, and Chats in the bottom nav aren't three separate apps. They're three layers of the same gamified world and the design makes that feel true from the first tap.
What feature would you add to make a social fitness app actually stick? 👇
Love the vibe of this one.
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