Designing the complete visual identity for MUSA, a natural milk brand—this was the project where ...Designing the complete visual identity for MUSA, a natural milk brand—this was the project where ...
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Noah Mz
• 2d
Designing the complete visual identity for MUSA, a natural milk brand—this was the project where I really experimented with reducing a complex figure to its simplest form.
Starting with a black-and-white sketch of a cow, I simplified it until it was instantly recognizable as a “cow” even at sticker size—no outline, no detail, just a coral-colored spot and a white eye.
The typography went through more rejections than the icon. I tried three rounded typefaces that technically “worked” but felt too corporate or too childish—the brand needed warmth without losing its presence on the shelf.
The most important decision wasn’t the shape or the typography: it was choosing Pink Coral instead of the green/brown that every dairy brand defaults to. That’s not an aesthetic preference; it’s a positioning strategy—MUSA needed to look nothing like a “farm” to stand out on a shelf full of farms.
Check out the complete system—bottle, packaging, uniform, sticker pack, and pattern—in the case study below. 👇
#branddesign #packaging #contra
Graphic DesignAdobe IllustratorCanva
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Nihal Kapoor
• 2d
CLean work🤍
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Khadija Muhammad Essa
• 17h
Really impressive work. Keep creating amazing designs!🔥
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