Brand Development & Art Direction for Pinchita EstudioBrand Development & Art Direction for Pinchita Estudio
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Angel Bernal
• Jul 2
CASE STUDY
Pinchita Estudio began as a personal initiative to create a creative agency and artistic community focused on brand development, content creation, and visual projects. As founder and director, I was responsible for defining the strategic vision, overseeing art direction, and building the studio’s identity from its earliest stages.
The main challenge was to transform an entrepreneurial idea into a brand with its own personality, developing a coherent narrative and a visual language capable of adapting to different formats and creative needs. The project included the creation of brand strategies, content, and a series of animations that showcase the scope and evolution of the work carried out.
The result was a solid identity that served as a platform to drive creative projects and solidified my first experience leading my own startup, laying the foundation for my current approach as a designer and brand strategist.
PROJECT SUMMARY
Creation and management of Pinchita Estudio, a creative agency and artistic community, developing its identity, brand strategy, art direction, and audiovisual content as part of my first entrepreneurial project.
https://angrafista.com/es/project/pinchita-estudio
Art DirectionContent StrategyAdobe After EffectsAdobe IllustratorNotionBrand Strategy
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