Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
Good editing isn’t just about making videos look good. It’s about making people feel something, stay engaged, and keep watching. 🎬
Here’s a glimpse of my work in video editing, where I combine clean visuals, well-timed motion graphics, dynamic typography, and smooth transitions to turn raw footage into engaging content.
I help creators, personal brands, and businesses create videos that capture attention, communicate clearly, and make their brand stand out.
🚀 Looking for an editor who can bring your ideas to life? Let’s work together.