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End-to-end motion design project for a digital news platform.
I created a branded animated video starting from the logo, building a narrative that presents the platform as an online news portal before the final logo reveal.
Responsibilities:
🎯 Creative concept & visual direction
🎬 Motion design (After Effects)
✂️ Editing (Premiere Pro)
🎵 Music & sound design
Open to new opportunities in motion design, branding and video production.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Nice design
Fundación Saldarriaga Concha is a leading Colombian social organization dedicated to the social and productive inclusion of older adults and people with disabilities. For the 2023 International Federation on Ageing (IFA) Conference in Bangkok, the foundation required a high-impact master presentation and an accompanying video to present the key findings of their major research paper, 'Misión Colombia Envejece'."
My Role & Systematic Solution
As the Video Editor and Systems Designer for this project, my goal was to transform dense academic and statistical research into a visually compelling, cohesive narrative for an international audience.
Information Hierarchy: I structured the motion elements and video sequencing to ensure that complex data from 'Misión Colombia Envejece' was accessible, engaging, and clear during the keynote.
Brand & Visual Continuity: I applied the organization's brand guidelines strictly across both the video and the presentation assets, maintaining technical rigor and professional alignment.
Global Output: I delivered polished, production-ready assets tailored for an international stage, balancing dynamic pacing with the sensitivity and prestige required by a global entity.
Deliverables
Keynote Presentation Design & Layout
Information Architecture & Data Visualization Assets
Video Editing & Sequencing (Motion Overlays & Audio Sync)
Multi-platform Export Optimization (1080p)
⚠️ DISCLAIMER / COPYRIGHT NOTICE
This video and its contents are the exclusive property of Fundación Saldarriaga Concha. All rights reserved. This material cannot be copied, distributed, or used in any manner by any third party. It is displayed on this platform strictly and solely as a professional case study and portfolio sample of work performed.
Logos aren’t just visuals to me they’re snapshots of ideas, risks, sleepless nights, and creative evolution.
It’s honestly so fun seeing all these logos together in one place because every single one represents a different story, challenge, late-night design session, experiment, and creative phase.
One thing I’ve realized while designing brands is that the strongest identities are never just “good looking.” The brands people truly remember are the ones that feel alive, expressive, and full of personality.
I never want the work I create to feel generic or forgettable. Whether it’s a wordmark, mascot, symbol, or packaging system, I always try to build something that feels unique to the brand and emotionally connects with people.
Looking back at these logos also reminds me how much I’ve evolved creatively over the years from my earlier projects to the more bold and experimental work I love creating now.
Which logo style do you personally connect with the most minimal, bold, playful, mascot-based, or experimental? Would genuinely love to know.
And if you’re building a brand and want an identity that feels distinctive, expressive, and memorable, let’s connect. Always excited to collaborate on bold ideas.
Nice work.
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