A product can be powerful and still be difficult to understand.
For this concept, the product had a lot going on.
My job was to simplify it without making the product feel simple.
I focused on:
→ finding the core value
→ removing unnecessary information
→ creating a clear visual story
→ using motion to make the product instantly understandable
Here are 4 frames from the concept.
I make product, launch and feature videos for SaaS and AI companies — turning complex products into simple, exciting stories.
PAPER GIRL - A 1:27 one-take Pixar-style animated short
WHY I MADE IT -
My Fiance is a doctor now. At fifteen, she delivered newspapers around our neighborhood every single morning - cat occasionally in tow, one neighbor's dog who insisted on catching the paper mid-air. Paper Girl...