What influenced your vote more: the layout or the photography?
Two homepage directions for the same fictional lighting studio.
I’m curious whether seeing the product up close or seeing it in a space makes you want to explore more.
Atmospheric, and it was the photography that decided it. A lamp is a product you buy for what it does to a room, so seeing the warm glow pooling across a dark surface sells the feeling before the layout even registers. Sculptural is gorgeous but shows the object, Atmospheric shows the outcome.