Streak wanted a platform where fans could connect with local sports players, follow athletes they already care about, and discover new talent early. Fans could also buy NFTs tied to the athletes they support, so backing someone actually meant something.

I started by studying the client's existing app and mapping out product requirements before designing anything. From there came research, analysis, and low fidelity wireframes shared with the client to make sure we were aligned. Once that was locked, I moved into high fidelity concepts with prototyping, navigation, and micro interactions.

The visual direction is dark and moody with fluorescent accents, built on Graphik with a black and white base palette so the athlete photography carries all the energy. I designed the marketing website and the mobile app together, covering athlete profiles, fan community feeds, live streaming, and exclusive access to collectibles.

#ProductDesign #UIUX #Web3 #NFT #MobileAppDesign #WebDesign #SportsTech #DarkUI