Redesigning an AI-Generated Consultancy Website for ClarityRedesigning an AI-Generated Consultancy Website for Clarity
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IBT came to me with an AI-generated draft: one long page, every service in an identical card, stock people in suits, copy like "unparalleled efficiency" IBT is a 30-year consultancy that turns messy processes into clear systems. The draft showed the opposite An AI tool gives every block the same weight. Someone has to decide what an operations director should understand in the first scroll So each section got one job: who IBT is, why them, the three solutions. Each solution leads to its own page and to an enquiry. Process Mining, their core offer, got the most care The video shows both: the AI draft and the live site AI saves you the first draft. Turning it into a site that sells the company is still the designer's job The site is live at theibtgroup.com.
Senad's avatar
Giving every block the same weight is exactly the problem with AI drafts. Deciding what a 30 year consultancy should lead with is where the real design work happens.
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