Most ice cream brands use the same look: bright colors, cartoon drawings, and messy pictures. For Swirle, I wanted to do something completely different.

I gave Swirle a luxury, high-fashion look using clean fonts, a rich color palette (like deep black and warm earth tones), and sleek, minimal packaging. The goal was to turn an everyday snack into a modern lifestyle brand through smart design.

Role: Brand Designer

Deliverables: Brand Identity, Logo, Packaging Design

What do you think of this bold, luxury direction for an ice cream brand? I would love to hear your thoughts or feedback in the comments!