The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The SCISM Visual System
Most streetwear brands fail because they try to be "safe":
They end up as background noise.
SCISM is designed to be the signal.
In a crowded market, "nice design" isn't enough. You need a visual system that forces a choice.
Key features:
★ Distorted Typography: Custom-built letterforms to ensure 100% uniqueness.
★ Signal Palette: Strategic use of Acid Green for maximum "stop-factor" in social feeds.
★ Technical DNA: A secondary graphic system (technical strings & coordinates) to increase perceived value.
It’s not just apparel. It’s a visual manifesto for the 1% who pay attention to the details.
The result? A brand that’s impossible to ignore and 100% ready for production.
I like the color palette and the side green color fitting both to black and white creating a contrast vision so much! Good work!
Thanks a lot! I’m really happy you like it. That high-contrast vision was exactly what I was aiming for with this project. It means a lot to get such positive feedback!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
Brand identity created for a Riga based dental clinic. The goal was to develop a clean, contemporary visual identity that reflects professionalism, precision, and patient trust. The project included logo design, full brand system, and supporting visual assets, creating a distinctive identity with a consistent presence across both digital and print applications.
That deep green and the AK monogram feel premium without tipping into cold or clinical, hard balance to strike for healthcare branding. Did the clinic have existing brand equity you had to work around, or was this a clean slate?
MIDDAY | Sandwich Bar Brand Identity
A self-initiated brand identity for MIDDAY, a contemporary sandwich bar built around one simple idea: everyday lunch should still feel worth looking forward to.
The identity combines bold editorial typography, warm lifestyle photography and familiar deli-inspired details to create something considered, approachable and easy to return to.
Your 12:30 deserves better.
more posts on this one in the upcoming days!
Amazing work!
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?