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Developed an interactive Power BI dashboard to analyze FMCG sales performance across products, stores, categories, and time periods. Cleaned and transformed data using Power Query, created data models and DAX measures, and built interactive KPIs and visualizations for sales trends, product performance, store performance, and customer insights.
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FMCG Sales Analytics Dashboard — Developed an interactive Power BI dashboard to analyze sales performance across products, stores, categories, and time periods. Cleaned and transformed data using Power Query, created data models and DAX measures, and built interactive KPIs and visualizations to track revenue, sales trends, product performance, and store-level insights. The dashboard helps users quickly identify trends, compare performance, and support data-driven business decisions.
Project Overview
The Sales & Service Performance Dashboard is an interactive Power BI reporting solution designed to provide a comprehensive view of business performance across sales and service operations.
The project combines sales and service data into a centralized reporting environment, enabling management to monitor revenue, analyze customer activity, evaluate product and service performance, and compare results across different periods.
With interactive filters, KPI cards, trend analysis, and detailed reports, users can explore business performance, identify trends, and make data-driven decisions.
Key Features
1. Sales Performance Analysis
Net sales and revenue performance.
Month-to-date, previous-month, and year-over-year comparisons.
Quarterly and year-to-date sales analysis.
Sales performance by customer, brand, and product category.
Unit sales and actual vs. budget comparisons.
Sales analysis across products and services.
2. Service Performance Analysis
Service revenue by month and quarter.
Current-year vs. previous-year comparisons.
Service performance by customer, brand, and category.
Customer-type analysis and service unit sales.
Identification of trends in service revenue.
3. Interactive Reporting
KPI cards for key business metrics.
Dynamic charts and detailed data tables.
Interactive filters for exploring sales and service performance.
Period-based comparisons to support performance monitoring.
Business Value
The dashboard helps management gain visibility into sales and service performance, understand customer and product trends, monitor revenue against budgets, and identify areas requiring further attention.
Technologies Used
Microsoft Power BI | DAX | Power Query | Data Modeling | Business Intelligence | Sales Analytics | Service Analytics
