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I designed a soft, editorial-style Substack newsletter website for a personal lifestyle and writing publication. The project included a custom homepage, featured post, curated article sections, navigation, visual content organization, and subscription-focused elements. I used a warm, minimal aesthetic and carefully selected typography and imagery to create an intimate reading experience that reflects the publication's personal storytelling and lifestyle-focused content.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
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