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GEO is the new SEO. Most businesses have never heard of it. Here's what it means and why it matters
SEO = getting found on Google.
GEO = getting found in AI tools like ChatGPT, Gemini & Perplexity.
Here's what's happening RIGHT NOW:
Over 100 million people use ChatGPT every week
Perplexity gets 100M+ queries/month
Google now shows AI Overviews on 30%+ of searches
If your business isn't being cited by AI... you're invisible to a massive audience.
GEO optimization involves:
→ Structured, authoritative content
→ Clear entity definition (who you are, what you do)
→ Being cited on credible platforms
→ Schema markup and semantic clarity
GEO is where the next wave of organic leads will come from.
Has an AI tool ever recommended your business? Reply below. I'm curious!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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GEO / AI Search Visibility: What We Actually Optimize
A website can rank well in Google and still be almost invisible in ChatGPT, Gemini, Perplexity, Copilot or Google AI Overview.
Why?
Because having the right answer on the page is not always enough.
AI systems also need to clearly understand:
what the page is about;
what answer is being given;
which entity or brand it belongs to;
whether the content is structured well enough to extract and reuse.
That’s why GEO work should go beyond traditional SEO.
Our process
We usually work across 4 areas:
1. Technical foundation
Indexation, crawlability, sitemap, internal linking, schema and other SEO issues that can block visibility.
2. AI visibility audit
We check how the website appears in Google AI Overview, ChatGPT, Gemini, Perplexity, Copilot and Grok, and compare that visibility with competitors.
3. Content structure
We improve pages with things like:
direct-answer blocks;
clearer headings;
FAQ sections;
schema;
better content hierarchy.
The goal is simple:
don’t just have the answer — make it easy for AI to find and use it.
4. Monitoring and iteration
We track AI visibility, citations, traffic and user actions, then update priorities based on real data.
What this looked like in practice
In one recent project:
35 → 217 queries in TOP-10 Google AI Overview
23 → 113 queries in TOP-3
6.2× growth in AI visibility
At the same time, citations changed from period to period, which is why we don’t judge GEO by mentions alone. Visibility, citations and AI traffic are different metrics and should be measured separately.
A GEO audit should answer one practical question:
Why is AI choosing other sources instead of yours — and what should be changed?
If your website ranks in Google but rarely appears in AI-generated answers, that’s exactly what I would check first.
#GEO #AISEO #SEO #ChatGPT #GoogleAIOverview
Lamborghini — AI Automotive Film
A cinematic AI-generated automotive film created to capture the power, precision, and unmistakable presence of Lamborghini.
The project explores how AI video can be used to create high-end automotive visuals, combining dramatic lighting, dynamic camera movements, sleek environments, and luxury-focused art direction to build a bold visual experience.
From concept development to visual generation and final editing, the goal was to create a film that feels fast, aggressive, futuristic, and premium—while showcasing the Lamborghini as the hero of every frame.
Creative Direction
• AI-generated automotive visuals
• Cinematic storytelling
• Luxury & performance aesthetic
• Dramatic lighting and atmosphere
• Dynamic camera compositions
• AI-assisted video production & post-production
A personal exploration of AI filmmaking, automotive advertising, and next-generation visual storytelling.
#AI #AIVideo #AIFilmmaking #AIArt #GenerativeAI #Lamborghini #Automotive #AutomotiveDesign #CarCommercial #Cinematic #CinematicVideo #LuxuryCars #CarPhotography #MotionDesign #CreativeDirection #VisualStorytelling #DigitalArt #AIArtist #Contra #Behance
This Lamborghini AI video is Lit 🔥
Lamborghini — AI Automotive Film
A cinematic AI-generated automotive film created to capture the power, precision, and unmistakable presence of Lamborghini.
The project explores how AI video can be used to create high-end automotive visuals, combining dramatic lighting, dynamic...