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Introducing SHOT — a new identity for the table tennis community. 🏓
The SHOT logo brings together sport, connection, and community in one simple symbol. Two table tennis paddles come together to form the letter “S”, representing two players, every rally, and the shared energy of the game.
From the logo to the visual language, the identity is designed to feel bold, dynamic, modern, and connected.
SHOT — Where Every Shot Connects.
Really Nice Exploration.
The way the two paddles merge into the 'S' is clever. It instantly hints at the back and forth of a rally while keeping the mark tidy.
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