The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Novae — Night Healing Skincare Brand Concept.Novae is a conceptual nighttime skincare brand inspired by the calming qualities of lily and jasmine. I developed the brand identity and packaging concept around the idea of nighttime renewal and relaxation. The visual direction combines botanical inspiration, refined typography, and a calming aesthetic to create a distinctive identity for a modern self-care brand.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Brand Expressions for Munch
The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.
Fintech for agriculture doesn’t have to look earthy, heavy or industrial.
With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.
What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.
For me, good taste in branding is not about following a visual trend. It’s about making choices that still feel right years later, and building a system strong enough to evolve with the company.
#BrandIdentity #BrandDesign #CreativeDirection #FintechBranding
Great work 👍
i’ve spent years designing websites with whatever tools were available
now i’m slowly getting used to the fact that i can also make the tool
for this project i wanted to explore more directions for the brand
collecting references or creating each direction from scratch would already become a project of its own
so i built a small generator and started playing with it
each output gives me something to react to
keep this
change that
try one more
and then one combination suddenly feels like a direction worth following
it’s still rough and i keep finding small things to fix
but honestly this is the part i’m enjoying most
doing the design and building the tool that helps me explore different visual languages at the same time
Making the tool instead of just using it is such an underrated superpower for designers. Once you can generate directions to react to, exploration stops feeling precious and starts being fun. This is the good kind of lazy.