MBRP x Sawmill - King Of The Hammers 2026 Had the pleasure to edit this commercialMBRP x Sawmill - King Of The Hammers 2026 Had the pleasure to edit this commercial
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Had the pleasure to edit this commercial spot that shown during King Of The Hammers 2026, one the toughest off-road races for Sawmill supporting MBRP.
When I was approached for this job, they needed a redo of one of their previous commercials due to licensing changes so that was my starting point. Selecting through their extensive collection of footage I picked the best shots to show the excitement of the sport and why MBRP is the best option.
This logo animation explores the relationship between shape, movement, and typography, combining Trim Paths animation, subtle glow effects, and dynamic positional movement to create a clean, engaging visual identity.
Every movement is designed to complement the brand mark while allowing the wordmark to reveal itself with clarity and purpose.
Tools: Adobe After Effects
Focus: Logo Animation · Motion Graphics · Kinetic Typography · Visual Identity
AI Cake Commercial | Cinematic Bakery Product Video
A 10-second vertical AI food commercial created for bakery, dessert and celebration-cake advertising.
The video uses detailed macro shots of buttercream frosting, flowing chocolate, fresh strawberries, blueberries and gold-leaf decoration to build appetite appeal before revealing the finished cake.
Designed for Instagram Reels, TikTok, YouTube Shorts, paid social campaigns and digital product promotions.
Services demonstrated:
• AI video production
• Food and product cinematography
• Short-form commercial development
• Visual storytelling
• Social media advertising creative
Need an elegant product commercial that makes your audience stop and crave what you sell? Let’s create it.
Glory — Jaú Serve Customer Story
A customer story for Glory featuring Jaú Serve, a Brazilian supermarket chain. The film explores a real business challenge, cash automation and the customer experience through interviews and footage of the retail operation.
My role: Director & Video Editor. From directing the interviews to shaping the final edit, my work focused on building a clear narrative that connects the customer's perspective with the product in use.
This project reflects my approach to interview-led storytelling, combining authentic human experiences, purposeful pacing and supporting visuals.
Selected work from my previous portfolio, now presented through CUTMASON.