Behind the Design: Foundation Energy Advisors Rebrand This project started in an unexpected place...Behind the Design: Foundation Energy Advisors Rebrand This project started in an unexpected place...
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Behind the Design: Foundation Energy Advisors Rebrand
This project started in an unexpected place, a live stream conference I run each year for a client in oil and gas reserves.
That’s where I met Dwayne Stewart, P.E., of Foundation Energy Advisors. After the event, he reached out and said he wanted the same clarity, structure, and creative execution applied to his firm’s brand and website.
From there, we built a collaborative identity system rooted in his mission: stability, technical depth, and forward-thinking guidance in a changing energy landscape. We landed on a clean, vertical geometric mark using a custom Marcellus font.
It took a few versions and pitching but I think we landed on something timeless. I would love any feedback! The final logo is the last vertical logo.
Will share the final website design shortly!
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