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Why does a holdings company need adventure in their brand? Let me explain 👇
Most corporate brands play it safe. Same navy blues, same serif fonts, same forgettable identity.
But adding subtle adventure elements: texture, bold mark, unexpected colour. It doesn't make you look unprofessional. It makes you look unmistakable.
Save this if you're building a brand that actually stands out in a boardroom.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Amazing! It feels very modern and intentional.
Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
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