Years ago, I was asked to create the brand identity for a new fitness apparel brand. Although the brand never launched, I developed a complete identity system along with a tagline I believed in so strongly that I purchased the domain name. I always envisioned building a spec project around it, but my HTML skills at the time couldn't bring the interactive experience I had in mind to life. So the idea sat dormant for years.

Then Claude entered the picture.

With today's AI tools, I was finally able to revisit the concept and create something with the kind of movement I was trying for. That's what excites me most about tools like Claude—they make it possible to explore, experiment, and bring ideas to life that once felt out of reach, all without the budgets or technical barriers that used to stand in the way. This time, just used Nike as the spec project.