The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Years ago, I was asked to create the brand identity for a new fitness apparel brand. Although the brand never launched, I developed a complete identity system along with a tagline I believed in so strongly that I purchased the domain name. I always envisioned building a spec project around it, but my HTML skills at the time couldn't bring the interactive experience I had in mind to life. So the idea sat dormant for years.
Then Claude entered the picture.
With today's AI tools, I was finally able to revisit the concept and create something with the kind of movement I was trying for. That's what excites me most about tools like Claude—they make it possible to explore, experiment, and bring ideas to life that once felt out of reach, all without the budgets or technical barriers that used to stand in the way. This time, just used Nike as the spec project.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
prepping for my workshop on Monday, this is a crochet visualization tool to see each and every step to turn yarn into a crab for the Claude Community House (claudebcn.com). Cool, no?
🎓 GROWTH TIP 07/30: DON’T JUST REWARD ACTIONS. MAKE PROGRESS TOO VALUABLE TO ABANDON.
Most learning apps treat gamification as a reward layer.
Complete a lesson → get XP.
Come back tomorrow → extend a streak.
Hit a milestone → unlock a badge.
Useful mechanics. But none of them creates retention on its own.
The stronger growth loop starts when every action makes the user feel like they’ve built something worth coming back to.
In this EdTech concept, a completed lesson doesn’t disappear.
It becomes part of a visible history.
History builds a streak.
The streak moves toward a milestone.
The milestone creates a reward.
And the next locked achievement creates anticipation.
Action → accumulation → anticipation → return.
That’s the difference between adding gamification and designing a progression system.
The goal isn’t to make learning feel like a game.
It’s to make accumulated progress feel valuable enough that leaving means walking away from something the user has already invested in.
The better question isn’t:
“How do we reward this action?”
It’s:
“How does this action increase the value of coming back?”
🔥 Streaks make consistency visible.
🏆 Milestones turn repetition into progress.
⭐ XP gives every session continuity.
🔒 Locked achievements give progress somewhere to go next.
One reward can create a moment.A connected progression system creates a reason to return.
#MobileDesign #GrowthUX #Gamification #EdTech #RetentionUX #ProductDesign #MobileApp #LearningUX #EngagementDesign #HabitDesign
👉 BOOK A MOBILE APP SESSION
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
Excellent balance and structure. Keep up the great work!
Nice work, Miguel!!
