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BALADI – Premium Mediterranean Spice Brand Identity
BALADI is a premium Mediterranean spice brand inspired by family traditions and authentic recipes. I used Envato AI to explore concepts, then refined the branding, packaging, character selection, and storytelling manually. I completed the label system, mockups, and promotional campaign using Envato tools and Photoshop.
Human by Design: AI helped generate ideas, but every major creative decision—from the visual identity and packaging to the final brand experience—was directed and refined by me.
The network for creativity
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
Some food brands play it safe. Norii was designed to do the opposite.
Bold red, warm yellow, a wavy wordmark that moves like noodles in a bowl, and a brand voice confident enough to put "the good kind of mess" on a loyalty card. Every touchpoint chopstick sleeves, takeaway bags, hanging signage, and sticker collateral is built to feel like the same world from street level to tabletop.
"Your 8th's on the house." Even the reward mechanic has personality.
This is restaurant branding that works as hard outside the door as it does inside it.
Does this make you want to find the nearest Norii? 👇
Tools: Illustrator · Figma
#FoodBranding #BrandIdentity #PackagingDesign #LogoDesign #RestaurantBranding #ContraFreelance
Impressive Work
Amazing concept! It's inspiring to see how many different creative directions came out of this challenge. Thanks for sharing your work!
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