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Real Estate monthly newsletter on Constant Contact
The client wanted to send out monthly newsletters on Constant contact and designed the emails on figma and transferred them to constant contact
Skills and deliverables
Constant Contact
Email Deliverability
Email Design
Email Campaign
Email Campaign Setup
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A welcome email is more than a quick “thanks for subscribing.”
It's your first opportunity to start building a relationship with a new subscriber.
When planning a welcome email, I focus on four things:
→ A warm introduction: Let subscribers know who you are.
→ Clear expectations: Tell them what kind of emails they'll receive.
→ Something valuable: Give them a useful tip, resource, or helpful next step.
→ One clear CTA: Guide them on what to do next.
You don't need to say everything in one email.
Start the relationship, deliver value, and make the next step clear.
A good welcome email doesn't just greet subscribers. It gives them a reason to stay.
That’s a great point! A welcome email should build trust and give subscribers a reason to stay, not just say hello. 🙌
Same layout, same message....but the color shift changes how the product feels.
One says get things moving, the other says stay in control.
Designed in Figma, built in Webflow.
Which one would you ship? 👇
2 voted
20%
8 voted
80%
10 votes
Closed
Great job
Having an email list and having an email marketing strategy are two different things.
You can have hundreds of subscribers and still have no clear idea what you want your emails to achieve.
Are you helping people understand your services?
Building trust before they book?
Keeping in touch with past clients?
Encouraging people who already know your business to take the next step?
These goals aren't interchangeable, and neither is the content you send to achieve them.
A newsletter that educates your audience may look very different from an email designed to re-engage previous clients.
Before deciding how often to send emails or which platform to use, I'd start with a simpler question:
What role should email play in your business?
Once that's clear, it's much easier to make decisions about content, frequency, automation, and design.
Your email list is an asset. The strategy is what helps you use it intentionally.
#EmailMarketing #EmailStrategy #WellnessMarketing #AudienceBuilding #DigitalMarketing
