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Collagen Drops - Shopify Website Design
Designed a modern Shopify storefront for a collagen supplement brand focused on health, wellness, and beauty. The goal was to create a clean shopping experience that highlights product benefits, builds trust, and encourages conversions through strategic layout, visual hierarchy, and compelling product presentation.
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I’m exploring two homepage hero directions for a Coffeebar concept and testing which one feels stronger for the brand.
Direction 1 leans more editorial and product-focused, with a cleaner cream layout, image grid, and a stronger emphasis on coffee culture and product discovery.
Direction 2 feels more immersive and lifestyle-driven, using full-bleed photography, darker overlays, and a warmer coffeehouse atmosphere to create more emotion and brand personality.
Both directions can work, but they communicate slightly different things:
Direction 1: clean, curated, product-forward
Direction 2: warm, emotional, lifestyle-focused
I’m leaning toward the second direction because it feels more human and memorable, but I’d love to hear which one feels stronger at first glance.
11 voted
41%
16 voted
59%
27 votes
Closed
Direction 2 for me — full-bleed photography creates that 'I want to be there' feeling instantly. Direction 1 is clean but Direction 2 has soul.
Two completely different ways to sell the same skincare line. Which one would stop your scroll?
Scientific Luxury: Clinical, light, proof-heavy. "+47% radiance in 4 weeks," dermatologist stats, review counts, ingredient callouts. This version is selling you confidence in the formula.
Aspirational Beauty: Dark, moody, editorial. A close-up portrait, press mentions, "Beauty That Becomes a Ritual." This version is selling you a feeling.
Same brand, same product, same buttons. Only the emotional entry point changes.
If you were landing on this site for the first time, which one keeps you scrolling? Proof or feeling?
7 voted
33%
14 voted
67%
21 votes
Closed
Going Dark on this one. The editorial approach creates more of a pull because you're buying into a feeling before you even read a word. The clinical version is reassuring but it makes you think, this one makes you want.
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