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McLaren Racing: Old vs. New
Out with the italicized wordmark, in with the spaced-out, uppercase typography.
What’s your first impression of this rebrand? 🧠
#McLaren #McLarenRacing #Formula1 #F1 #LogoDesign #Rebrand #Branding #GraphicDesign #VisualIdentity #Typography #BrandIdentity #DesignCommunity #Contra:
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Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
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This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.