Polish Distributor Brand Design: Ecommerce & Visual IdentityPolish Distributor Brand Design: Ecommerce & Visual Identity
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Mr. Smith (Polish Distributor) - Web, E-commerce & Visual Identity
I worked on visual and digital design for the Polish distributor of Mr. Smith, an Australian beauty brand.
The project focused on creating a cohesive, premium experience across all brand touchpoints - from social media to e-commerce and print.
Scope of work: – Website design & development (Shopify) – E-commerce experience (UX/UI) – Social media art direction & visual system – Print materials (DTP & production-ready files, including premium finishes)
The goal was to translate the brand’s editorial, minimalist aesthetic into a consistent and functional system that enhances user experience and elevates perceived product value.
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