Christ City Church DC is a neighborhood church rooted in Northeast D.C. with a deep commitment to justice, inclusivity, and community. After more than a decade with the same visual identity, they wanted a refresh that felt warmer, more approachable, and more reflective of who they are today. For this project, I led a full brand refresh that translates Christ City’s heart into a visual system grounded in place, people, and purpose. The creative direction started with a simple idea: A Christ-centered foundation radiating outward into the neighborhood, the city, and the world. Visually, that became: • Organic, hand-drawn elements that feel human and welcoming • Patterns inspired by D.C. street grids and metro lines • Simple icons and illustrations referencing non-tourist local landmarks • Warm typography and color palettes designed for accessibility and approachability