Your competitor’s design is not your strategy. Copying their website might feel like a shortcut… but it’s actually slowing your growth. Because what you’re copying is just the surface: → The layout → The colors → The sections What you’re not copying: → Their audience insights → Their messaging decisions → Their conversion strategy And that’s the part that makes them money. So when businesses say: “Make it like this website…” What they’re really saying is: “I want their results without understanding their process.” That’s not how it works. A design should be built for your business, your audience, your goals , not someone else’s. Because what works for them… can easily fail for you.