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Created this logo concept for a jersey store, with the goal of retaining the brand name while transforming it into a strong, memorable visual identity.
The concept combines simplicity, sport, and brand recognition to create a logo that feels bold, modern, and connected to the world of jerseys.
@ADETOGUN ESTHER OLUWABUSAYO Keeping the store name central while using a bold sports cue makes sense for jersey retail. How does the mark hold up on smaller applications like sleeve tags?
Thank you! I designed the mark to remain clean and recognizable even at smaller sizes, making it adaptable for applications like sleeve tags, labels, and social media icons.
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Fantastic color choice and application. well execution.