Just finishing up on a web design project with BrandBuilders! Looking forward to sharing the final result! It is quite different to any site I have designed in the past! 🌸
Interesting that this one felt different from your past sites. Was that down to the brand system itself, or the way the content had to be structured on Squarespace? I find the second one usually forces the clearest hierarchy decisions.
The biggest difference was that imagery was not included in the design so the copy had to do all of the heavy lifting and on top of that the design was primarily black and white. It was fun to explore how the text can take up space whilst still being intentional, aesthetic and effective!
Treating the handwritten title as part of the artwork rather than a label on top is the right call. Email designers fight the same battle with hero images: text baked into the picture looks great until an inbox blocks images. Which came first for you, the lettering or the collage?
Noise Reveal, a premium reveal component for Framer
I built a component that gives Framer sites cinematic reveals for images, video and live layouts. It has a soft, film-like edge with glow and grain, and can play on load, on view, from a variant or scrubbed by scroll.
It’s built for production: the reveal is prepared before it scrolls in, it’s accessible with reduced-motion support, it falls back when WebGL isn’t available, and pages stay plain HTML when nothing is moving.
Launched on the Framer Marketplace. Open to custom Framer and interaction work.
The WebGL fallback and reduced-motion support are the parts most reveal effects skip, so it's great to see them called out. Does the fallback keep some of the grain edge with CSS, or does it drop to a simple fade?
The warm beige palette and the sofa hero with the arc lamp feel like a real showroom, and the mobile product page keeps the same calm look. Which part took longer, the homepage or the product page?