Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.
Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.
Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.
A warm dark palette with cool blue type keeps the tone serious without tipping into heavy.
Creative - Midjourney
Animation - Jitter
Sharing my UX/UI work for Lemonads, an AdTech platform designed to simplify Google Ads management. This case study explores how I turned complex advertising data into clear dashboards and intuitive workflows.
Strong product-design thinking here—turning dense ad-management data into a calmer dashboard is no small task. The hierarchy and status cues make the workflow feel much more approachable.