Have you ever got in a position where you were super excited to share your best work but ended up nobody seeing it? I have got, plenty of times. Below I'm breaking down the two C's as marketing tactics that play big role in achieving an efficient distribution that the creatives are sleeping on.

1. Curiosity Based on psychological studies, people do not tend to leave things unread or unfinished, thus have a much higher urge to pay close attention to something they might be afraid to miss out on. Here's a real example of curiosity hook as a marketing tactic that helped me distribute my work efficiently and ended up blowing up. I used the same principle for this visual below too.

2. Controversy Embrace Controversy to cut through online noise. In an era where large percent of content is regurgitated or AI-generated without curation, creators must "pick a fight" by sharing bold, unique perspectives on ideas or philosophies. If you do what everyone else is doing, you're going to get what everyone else is getting, positioning controversy as essential for visibility and authenticity. I also used this tactic in the visual below, featuring slightly foul language. Relate your story or tactics how you practice to distribute your work without it being ghosted. 👇🏻

So creativity design

Supplementing work, not replacing it. Brand Identity Project for Omemo. Omemo is an AI Meeting Agent with a twist, it is designed for those who are on the fence about using AI in their work. Omemo useses it's 'Omemo Level' to give users complete control over how involved it is in their day to day workflow. Their mission is to showcase that AI is here to help supplement work, not replace it. The idea behind the identity was to create a brand that didn't feel 'AI' and didn't feel intrusive. Built on the foundation of the brand new core idea 'Elevating people not replacing them', I designed a full identity system that includes a custom logomark, colour palette, iconography set and UI elements.

Nice!