Contra - A professional network for the jobs and skills of the futureThis project involved the concept, visual direction, and design of a public awareness campaign based
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Abdul Basith Mohamed Aslam
• Feb 1
This project involved the concept, visual direction, and design of a public awareness campaign based on Sri Lanka’s Women’s Wellbeing Survey (WWS), addressing violence against women and girls.
The creative idea—“Don’t play the hand you’re dealt”—uses playing cards as a central metaphor to challenge social norms, silence, and victim-blaming. I translated complex research data into accessible, emotionally resonant visual communication, typography, and bold layouts to balance sensitivity with impact.
The work was executed across print and outreach materials, including posters, informational spreads, and campaign adaptations in multiple languages. Special care was taken to ensure cultural relevance and consistency across formats, while maintaining a strong, visual identity that supports advocacy and public engagement.
Brand DesignInfographic DesignPrint DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
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